As companies grow larger and larger, bad habits which may of existed become more difficult to ammend. In larger companies, the way in which they innovate is often seen as one of the biggest drawback and blockades to competetive growth. This is because these organisations have widely dispersed teams working in isolation to one another with many employees feeling that they do not know where to turn to suggest improvements to the business or products which they sell.

Long story short, large companies lack intrapreneurial management. With more intrapreneurship businesses will strive and increase employee satisfaction rates across the board.

A platform that helps corporation employees structure their product ideas into consistent, compelling narratives. Activities are focused on answering the most crucial questions necessary to confidently make a go/no-go decision on various initiatives.

Think Instagram Highlights for business proposals.

Following tried and tested methods, the innovation platform will allow big corporations to innovate like start ups. Gone are the days of hiring consultants to guide a select few through the process whilst leaving out those many who want to join in and improve the business as a whole.

My role in this project was lead designer. Together with another product designer we worked alongside a product manager and 7 developers in order to create the platform in a neck breaking 6 week period based on its roll out to a large airline with 17,000 potential beta testers.

Prior to any design work requirements and competitor analysis was completed across a number of innovation platforms and management systems. This was done in order to identify key features as well as short-comings in existing products on the market.

Interviews.

A total of 9 interviews were completed with senior product managers and heads of product across organisations ranging from 500 employees to 100,000 empolyees. The qualitative findings of the interviews were summarized into 3 main objective benefits the product must have.

Nurture Innovation Behaviours.

You could run a design sprint periodically or send everyone on a Lean Enterprise workshop but let's be real, you can't invite everyone in your company often enough for it to become a habit. The product's guided pathway encourages each individual to repeat key behaviours for each new idea they submit, allowing innovation practices to be learned at scale.

No more reliance on workshops & consulting with a limited audience once or twice a year.

See Past Subjectivity.

The product reduces the signal to noise ratio you get in business cases from enthusiastic product people by only highlight the content that's relevant to you, distilled in to a consistent recap format for your review.

1000 Second Opinions.

Forget finding that one person you trust to perform due diligence on each idea. With the product, you can invite your entire workforce to review the documentation underlying each idea, resulting in a firm confidence score that's rooted in your organisation's collective expertise.

Buyer Persona. User Persona 01. User Persona 02. Design.

With requirements established as well as personas created, design efforts could become underway.

The design phase of this project was split between mysself and a fellow designer. Taking lead I designed the information architecture based on agreed upon user-flows. From here I created the core components of each screens layouts before assigning work between the two of us.

Working this way allowed us to work both seperatly and in tandem of one another, especially given the fact that we used Abstract version controlling for Sketch.

Every 2-3 days we would sit down with developers to see if what was designed could indeed be implemented given the short timeframe. This way of working was extremely agile, supportive and collaborative and all in all got everyone on the same page, working towards one combined effort.

Iterative Testing.

Throughout this project, on a weekly basis infact, product managers and innovation experts were invited in to perform user testing on the product in its current state, with each week producing more interactive prototypes for testing.

These adhoc tests were purely for qualitative feedback and often ran off a loose script which allowed the participant feel at ease and speak their mind more freely, in return allowing us as the design team to iterate in the best manner possible.

This project is in its final stage of production with the aim of being rolled out to 17,000 users at the end of August 2019.

Some Sample Screens.